Displays that stand out on the counter or designated departmental gondolas, endcaps or checkouts. They are space efficient and usually low profile. An integral component of these displays are pinpoint, targeted graphic elements and statements that focus on the features and benefits of the brand. These displays offer a great option to attract new customers or highlight new products or seasonal goods and create impulse purchases. PDQ: This is an acronym for Pretty Darn Quick. They are easily placed on a shelf, endcap, or even as a component of another display.
